I’m Fed Up With Your Shitty Content

The other day, the folks at one of the most followed SEO companies out there, Moz, posted their weekly video lesson/blog. The topic, “Why Good Unique Content Needs to Die“. The premise is that most people write or make stuff on their site that is just good enough to blend in with what everyone else…

Why Buy Now Via Google is Bad for Your Brand

By now, everyone knows that Google is going to integrate a “buy now” option in search results. And by now, everyone in marketing has issued a hot take. Most of those hot takes revolve around how it’s either great or foolish for Google. Nobody seems to talk about the stores behind this system. I wrote…

Finding a Place to Live When You Hate Everything

I’m always interested in the idea of moving somewhere else. Milwaukee has little to offer to even the biggest optimist1, so that is part of it. But I also like the idea of finding a place that really balances fun and comfort. Not too much day-to-day stress but also an abundance of things to do….

Is Your Cart a Top Google Analytics Landing Page?

If the title didn’t resonate with you, and you have an e-commerce website, go do this right now: In a landing page report, look for your shopping cart. You might just see something like this: That’s messed up. The screen shot above is from a search landing page report over a 3 day window. There can’t be that…

Email Marketing Laziness Rocks

Because the marketing efforts by Musicians Friend & Guitar Center are so lazy, I’m going to follow their lead and not bother writing more than 50 words in this post. I’ve gotten more than one of these emails… Yes, some high paid manager decided it was worth sending this twice. Idiots.  

Improving Restaurant Reviews with Basic Data Visualization

improved review1

Like many, I rely on various restaurant review sites before making a decision to try a new eatery.  However, every major site has a huge flaw.  They aggregate ratings throughout the history of the restaurant. This would be fine if restaurants were run by robots and immune to changes in staff and quality over time….

What If We Just Slowed Down?

2-13-2014 12-44-37 PM

In the early days of the internet, it was all about accessibility.  You could find up to date information on all sorts of topics.  You could join newsgroups and constantly learn more about your favorite subjects without waiting for books to be published. Then things got bigger.  Lots bigger. And then we had twitter and…

The JC Penney Fake Twitter Super Bowl Controversy…


It’s not official, but I’m calling it regardless.  Twitter blew up after this happened: And then this:   Plenty of comments about drunken social media mistakes, and PR disasters and the like.  It was one of those funny moment where we collectively rejoice in someone surely losing their job. JCP seemingly regrouped nicely enough with…

Is Time Up for Mike McCarthy & Aaron Rodgers?

photo courtesy of packers.com

For the third straight year, the Packers lost in the playoffs.  For most teams, this wouldn’t be so terrible, but the Packers feature one of the two or three best quarterbacks of the past decade.  Someone who is believed to be a sure fire Hall of Famer.  A quarterback who has nine seasons behind him…

Ted Thompson 1st and 2nd Round Draft Picks

Just throwing some data out there. Link to larger view