The JC Penney Fake Twitter Super Bowl Controversy…

It’s not official, but I’m calling it regardless.  Twitter blew up after this happened:

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And then this:

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Plenty of comments about drunken social media mistakes, and PR disasters and the like.  It was one of those funny moment where we collectively rejoice in someone surely losing their job.

JCP seemingly regrouped nicely enough with this follow-up:

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Here’s my problem with it… it’s a professional photo.  How do I know?  Because it’s the same prop they used in a tweet just hree hours earlier.

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Could someone see the drunken tweets, get a photographer to drop everything and head to the photo studio, snap/edit the shot and send it to someone with access to the twitter account who was able to craft the idea & hashtag?  Sure…

Could the photo and messages been thought of and prepared all along?  More likely.  The only variable is the minor specifics relating to the game.

I’m just not buying this one.